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Share of online shoppers 2016 by technology adoption segment

Proportion of online shoppers 2016, by technology adoption segment*

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Source

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Release date

March 2017

Region

Australia

Survey time period

January to December 2016

Number of respondents

n = 14,330

Supplementary notes

*The overall population breakdown of Technology Adoption Segments are as follows: Technology Early Adopters: 19.8%; Professional Technology Mainstream: 17.3%; Digital Life: 15.7%; Older Tech Explorers: 8.4%; Technology Traditionalists: 23.3%; Technophobes: 15.6%.

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