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Share of consumers who prefer Finnish online shops after the COVID-19 outbreak 2020

According to survey results from April to June 2020, roughly 25 percent of Finnish consumers planned to buy more often from domestic online stores after the coronavirus pandemic is over or if the pandemic lasts long. Around one third of the respondents said that they mostly use Finnish online shops, and they will continue buying from these webshops as before. The share of consumers who will prefer the most affordable option or a good selection slightly increased in the period between April and June 2020.

At the same time, almost 30 percent of the respondents in Finland estimated that they shop online more than usual in light of the on-going coronavirus pandemic.

Share of consumers preferring to buy goods from domestic online shops in Finland after the coronavirus (COVID-19) outbreak in 2020

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Release date

June 2020



Survey time period

April 6-11; April 24 to May 3; June 1-5, 2020

Number of respondents

2,012; 1,089 and 1,090 respondents

Age group

18-79 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Aiotko koronaepidemian pitkittyessä tai sen jälkeen suosia kotimaisia verkkokauppoja?"

Missing percentage points or percentage points exceeding 100 percent are probably due to rounding.

The results have been weighted to represent the entire population.

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Statistics on "Economic impact of COVID-19 in Finland"

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