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Bridal and wedding market size in Japan 2011-2020

The wedding and bridal market in Japan was forecasted to reach a market size of approximately 2.24 trillion Japanese yen in 2020, down from around 2.38 trillion yen in the previous year.
Over the past decade, sales comprising products and services related to the Japanese wedding market were continuously declining, indicating a decreasing consumer acceptance.

Sales value of the bridal and wedding market in Japan from 2011 to 2020

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In cooperation with
Yano Research
Release date

July 2020



Survey time period

2011 to 2018

Special properties

market size is based on the sales at enterprises

Supplementary notes

Research targets were enterprises and organizations in the business of wedding services and product sales.
The figures include wedding ceremonies, banquets and parties, furniture for newlyweds, honeymoons, bridal jewelries, betrothal gifts and ceremonies, and marriage matchmaking services.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0080 euros as of August 2020.
Values have been rounded.
Data prior to 2014 comes from previous reporting.

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Statistics on "Ceremonial service industry in Japan"

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