Main reasons to try functional foods in Japan 2017

The statistic depicts the results of a survey about the main reasons for consumers in Japan to try out health foods as of December 2017. During the survey period, the majority of respondents, about 24.6 percent, stated that they were interested in functional foods because they wanted to combat visceral fats, while only about 4.5 percent of respondents said they wanted to reduce tension with the help of health foods.

Main reasons for trying out functional foods among consumers in Japan as of December 2017

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Release date

March 2018



Survey time period

December 2017

Number of respondents

1,000 respondents

Age group

30 years and older

Special properties

multiple responses were allowed

Method of interview

Online survey

Supplementary notes

*According to the source, "eye care" indicates to control eye conditions, to alleviate fatigue of eyes, focusing mechanism, keep health of yellow spots, etc.
Targets were health food OEMs, sellers of health foods (health food manufacturers, general food manufacturers, and pharmaceutical manufacturers), health food organizations, and the authorities concerned.

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Statistics on "Health and functional foods market in Japan"

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