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E-liquids: distribution of preferred nicotine strengths worldwide 2016

The statistic shows the results of a survey conducted among e-cigarette users worldwide in 2016. The respondents were asked about the strength of nicotine in e-liquids that they prefer most. As of October 2016, about 46.5 percent of current smokers indicated that their preferred strength of nicotine was 0.3 percent.

Distribution share of e-liquid nicotine strengths preferred by smokers and ex-smokers worldwide as of October 2016

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Release date

October 2016



Survey time period

As of October 2016

Number of respondents


Age group

18 years and older

Special properties

Current smokers and ex-smokers worldwide**

Method of interview

Online survey

Supplementary notes

* The respondents come from the U.S., Austria, U.K., Germany, Sweden, Finland, Norway.
** Current smokers=45, ex-smokers=685.
The gathering of respondents was done with the collaboration from: electronic cigarette associations, electronic cigarette companies, individuals with large following on social media channels, other organizations.
Questions were customized for each respondent, depending on a specific on several factors: tobacco dual usage and form factor usage.
The survey time on average, took between 5-10 minutes.

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