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Importance of certain criteria when purchasing personal care products in Europe 2017

Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017

by Statista Research Department, last edited Sep 18, 2018
Importance of certain criteria when purchasing personal care products in Europe 2017 This statistic displays the importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in ten European countries in 2017. Among the various criteria, respondents were most likely to rate product quality and product efficacy as most important, at 52 and 51 percent respectively. Around 38 percent of those surveyed said that social responsibility was important for them when purchasing cosmetics or personal care products.
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Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017

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Very importantImportantNeutralNot very importantNot important
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by Statista Research Department, last edited Sep 18, 2018
This statistic displays the importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in ten European countries in 2017. Among the various criteria, respondents were most likely to rate product quality and product efficacy as most important, at 52 and 51 percent respectively. Around 38 percent of those surveyed said that social responsibility was important for them when purchasing cosmetics or personal care products.
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