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Importance of certain criteria when purchasing personal care products in Europe 2017

Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017

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Sources

Release date

June 2017

Region

Europe

Survey time period

April 2017

Number of respondents

4,116 respondents

Special properties

Consumers across ten EU member states*

Method of interview

Online survey

Supplementary notes

* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.

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Statistics on "Cosmetics market in Italy"

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