Importance of certain criteria when purchasing personal care products in Europe 2017

This statistic displays the importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in ten European countries in 2017. Among the various criteria, respondents were most likely to rate product quality and product efficacy as most important, at 52 and 51 percent respectively. Around 38 percent of those surveyed said that social responsibility was important for them when purchasing cosmetics or personal care products.

Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017

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Sources

Release date

June 2017

Region

Europe

Survey time period

April 2017

Number of respondents

4,116 respondents

Special properties

Consumers across ten EU member states*

Method of interview

Online survey

Supplementary notes

* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.

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