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Deciding factors for energy supplier or tariff in GB 2016, by level of engagement

This statistic shows which factors matter the most to consumers when choosing an energy supplier or tariff in Great Britain (GB) in 2016, by level of engagement. It shows that the more customers are engaged with the energy market, the more does the tariff price become a deciding factor. Of the so-called Unplugged customers, who are considered to be lowly engaged with the energy market, 16 percent said they didn't know what factor matters the most when choosing a supplier or tariff, a significantly larger share compared to any other engagement segment.

Deciding factors for consumers when choosing an energy supplier or tariff in Great Britain (GB) in 2016, by level of engagement

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Sources

In cooperation with
Ipsos
Release date

August 2016

Region

United Kingdom (Great Britain)

Survey time period

2016

Number of respondents

5,956*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Base consists of all consumers.

The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments:
Unplugged (least engaged) - 0 to 10 points
On standby - 11 to 20 points
Tuned in - 21 to 35 points
Switched on (most engaged) - 36 points or more

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