Motivations for switching energy suppliers in Great Britain 2014-2019

Consumers main motivation for switching energy suppliers have been to save money, with figures decreasing from 91 percent to 84 percent of the respondents, in 2014 and 2019, respectively. Moreover, the share of consumers wanting a fixed term or price deal have increased from six to twelve percent in this time period.

Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019

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Sources

Release date

February 2020

Region

United Kingdom (Great Britain)

Survey time period

2014 to 2019

Number of respondents

1,930 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Base consists of all consumers who switched supplier, changed tariff, or compared in the past 12 months.

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Statistics on "Energy supply switching in the UK"

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