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Americans preferring Axe Men's deodorant in Q1 2016 and Q1 2017, by age

This statistic shows the results of a survey conducted in the first quarter of 2016 and the first quarter of 2017 among 1,000 adult American men on their preference for Axe Men's anti-perspirant deodorant. The results were sorted by age. During the survey in the first quarter of 2016, 17.6 percent of respondents aged 18 to 34 stated they prefer Axe Men's APDO; 18.1 percent of respondents 35 to 49 years of age said the same.

United States: Brand preferences for Axe Men's APDO in Q1 2016 and Q1 2017, by age

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Release date

June 2017


United States

Survey time period

Q1 2016 and Q1 2017

Number of respondents


Age group

18 years and older

Special properties

Men aged 18-74

Method of interview

Online survey

Supplementary notes

* Per month.

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