This statistic shows the usage of deodorants / anti-perspirants in the United States from 2011 to 2020 and a forecast thereof until 2024. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 298.7 million Americans used deodorants / anti-perspirants in 2020. This figure is projected to increase to 306.04 million in 2024.
U.S. population: Usage of deodorants / anti-perspirants from 2011 to 2024
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Number of uses of anti-perspirants / deodorants in the U.S. 2011-2020
- Types of deodorants / anti-perspirants used in the U.S. 2011-2020
- Forms of deodorants / anti-perspirants used in the U.S. 2011-2020
- Kinds of anti-perspirants used in the U.S. 2011-2020
- Leading brands of men's anti-perspirants in France 2020, by number of users
- Anti-perspirants & deodorants for men usage in Great Britain in 2016-2020, by type
- Deodorant brands most purchased by men in France 2020
Topics

Statista. (November 1, 2020). U.S. population: Usage of deodorants / anti-perspirants from 2011 to 2024 [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/285880/usage-of-deodorants-anti-perspirants-in-the-us-trend/
Statista. "U.S. population: Usage of deodorants / anti-perspirants from 2011 to 2024." Chart. November 1, 2020. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/285880/usage-of-deodorants-anti-perspirants-in-the-us-trend/
Statista. (2020). U.S. population: Usage of deodorants / anti-perspirants from 2011 to 2024. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/285880/usage-of-deodorants-anti-perspirants-in-the-us-trend/
Statista. "U.S. Population: Usage of Deodorants / Anti-perspirants from 2011 to 2024." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/285880/usage-of-deodorants-anti-perspirants-in-the-us-trend/
Statista, U.S. population: Usage of deodorants / anti-perspirants from 2011 to 2024 Statista, https://www.statista.com/statistics/285880/usage-of-deodorants-anti-perspirants-in-the-us-trend/ (last visited May 24, 2022)