Tea brands drunk at home in Germany in 2017

In January 2017, we asked tea drinkers in Germany which brand they usually used at home. Of the 900 respondents, 49 percent named Meßmer and 46 percent said they drink Teekanne teas. In addition to Milford and Lipton, these brands were the leaders when it comes to at-home tea consumption in Germany.

Hot drink consumption

Consumers in Germany were more than twice as likely to drink tea made with a teabag and not with loose tea in 2018. However, coffee still beat tea in popularity on the German market. Over three quarters of consumers stated in 2017 that they would drink one to three cups of tea each day.

Hot drinks in the beverage market

When it comes to all non-alcoholic beverages, both hot drinks have slightly declined in the favor of German consumers. In the last three years, tea was the sixth most consumed or purchased beverage, while coffee made third place behind water and fruit drinks or juices.

Which of the following tea brands do you usually use at home?*

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Source

Release date

March 2017

Region

Germany

Survey time period

25 to 30 January, 2017

Number of respondents

900 respondents

Age group

18 years and older

Special properties

Respondents that drink tea at home.

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

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