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Household penetration of smart TVs in the United States 2012-2019

The total smart TV household penetration in the United States increased rapidly over the highlighted period, increasing from around about nine percent in 2012 to 60 percent as of January 2020. Over the period under consideration, the greatest growth in smart TV household penetration occurred between 2014 and 2015, with an increase of 19 percent.

Smart TV revenues in United States set to double

    In line with the raise in smart TV household penetration, the smart TV market revenue in the United States has also gone up in recent years, doubling in revenue between 2014 and 2024. This growth in revenue stems from shifting consumer preference towards online content. The rapid proliferation of high-speed internet as well as the smart features that come with connected TVs are also factors contributing to the rapid growth of the Smart TV market in the United States. Close to 60 percent of Americans reported using voice assistants to control their televisions in 2018.

Smart TVs

   A smart television is a device that combines the features of a standard television with some of the features of a computer. Smart TVs allow users to not only be able to watch their favorite shows, but also access the internet and download apps. Smart TVs are run on different operating systems, with the Android operating system being the most widely used operating system among Smart TVs.

Smart TV household penetration in the United States from 2012 to 2019

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Release date

November 2019


United States

Survey time period

2012 to 2019

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Statistics on "Smart & Connected TVs"

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