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Share of effectiveness of events for marketing and recruitment at four-year public higher education institutions in the U.S. in 2017

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Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2017 This statistic shows the share of public four-year colleges and universities ranking an event type for marketing and recruitment as "very effective" in the United States in 2017. In 2017, 85.7 percent of public four-year colleges and universities ranked campus open-house events as "very effective" for recruitment and marketing.
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Share of colleges ranking an event type as "very effective"
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Share of colleges ranking an event type as "very effective"
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Description Source More information
This statistic shows the share of public four-year colleges and universities ranking an event type for marketing and recruitment as "very effective" in the United States in 2017. In 2017, 85.7 percent of public four-year colleges and universities ranked campus open-house events as "very effective" for recruitment and marketing.
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Release date
September 2017
Region
United States
Survey time period
March 28 to April 19, 2017
Number of respondents
91 respondents
Special properties
nonprofit, four-year colleges and universities
Method of interview
Email survey
Supplementary notes
Data represents share of respondents that ranked an event type as "very effective".

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