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Women's hair styling product purchase criteria in the U.S. 2017, by age

Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group

by Alexander Kunst, last edited Sep 3, 2019
Women's hair styling product purchase criteria in the U.S. 2017, by age This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair styling product selection on. During the May 2017 survey, 57 percent of respondents aged 30 to 59 years named the product's quality as an important purchase factor.
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Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group

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