Beauty product customization: importance in Germany 2016

This survey looks at the online beauty market and asked German consumers how important it is to customize beauty products. In Germany, 46 percent of online shoppers said it was not important to them.

Importance of beauty product customization to online shoppers in Germany 2016

Share of consumers
Not Important46%
Health Reasons27%
Personal Preference27%
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Source

Release date

April 2016

Region

Germany

Survey time period

2016

Number of respondents

672*

Special properties

Online beauty and personal care shoppers

Supplementary notes

Respondents could choose more than one answer.
* The source adds the following information: "Sample size varies by number of responses to specific questions".

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Statistics on "Ulta Beauty"

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