Instagram: most-followed beauty brands 2022

Leading beauty brands ranked by number of Instagram followers as of March 2022

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Release date

March 2022

Region

Worldwide

Survey time period

March 2022

Special properties

ranked in category "Lifestyle Services" and "Personal Goods & General Merchandise Stores", wider industry metrics may vary

Supplementary notes

Brands ranked in category "Lifestyle Services" and "Personal Goods & General Merchandise Stores", wider industry metrics may vary. Excluding fashion brands.

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