About This Statistic
This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of February 2017, based on the number of followers. As of the surveyed period, MAC Cosmetics was ranked first with 13.8 million followers. Anastasia Beverly Hills was ranked second with 12.9 million followers. With over 200 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of March 2017, there were over 1 million monthly active advertisers on Instagram.