Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)

Instagram: most-followed beauty brands 2017 This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of December 2017, based on the number of followers. As of the survey period, MAC Cosmetics was ranked first with 17.1 million followers. Anastasia Beverly Hills was ranked second with 15.2 million followers. With over 500 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of September 2017, there were over 2 million monthly active advertisers on Instagram.
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Number of Instagram followers in millions
MAC Cosmetics17.1
Anastasia Beverly Hills15.2
Sephora13.3
NYX Professional Makeup12.2
Calvin Klein10.8
Too Faced Cosmetics9.6
Urban Decay Cosmetics9.2
Benefit Cosmetics US7.4
Tarte Cosmetics7.3
Maybelline6.1
Narsissist4.9
L'Oréal Paris Makeup4.3
Make Up For Ever4.2
Lush Cosmetics North America4
Smashbox Cosmetics3.7
Number of Instagram followers in millions
MAC Cosmetics17.1
Anastasia Beverly Hills15.2
Sephora13.3
NYX Professional Makeup12.2
Calvin Klein10.8
Too Faced Cosmetics9.6
Urban Decay Cosmetics9.2
Benefit Cosmetics US7.4
Tarte Cosmetics7.3
Maybelline6.1
Narsissist4.9
L'Oréal Paris Makeup4.3
Make Up For Ever4.2
Lush Cosmetics North America4
Smashbox Cosmetics3.7
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This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of December 2017, based on the number of followers. As of the survey period, MAC Cosmetics was ranked first with 17.1 million followers. Anastasia Beverly Hills was ranked second with 15.2 million followers. With over 500 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of September 2017, there were over 2 million monthly active advertisers on Instagram.
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Release date
December 2017
Region
Worldwide
Survey time period
December 2017

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