Leading beauty brands ranked by number of Instagram followers as of August 2017 (in millions)

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Number of Instagram followers in millions
MAC Cosmetics16.2
Anastasia Beverly Hills14.4
NYX Professional Makeup11.6
Calvin Klein9.9
Too Faced Cosmetics9.2
Urban Decay Cosmetics8.7
Benefit Cosmetics US7
Tarte Cosmetics7
Make Up For Ever3.9
Lush Cosmetics North America3.9
L'Oréal Paris Makeup3.9
Smashbox Cosmetics3.4

© Statista 2017

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This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of August 2017, based on the number of followers. As of the survey period, MAC Cosmetics was ranked first with 16.2 million followers. Anastasia Beverly Hills was ranked second with 14.4 million followers. With over 200 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of March 2017, there were over 1 million monthly active advertisers on Instagram.
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Release date
August 2017
Survey time period
August 2017

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