Leading beauty brands ranked by number of Instagram followers as of May 2017 (in millions)

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Number of Instagram followers in millions
MAC Cosmetics15.2
Anastasia Beverly Hills13.8
NYX Professional Makeup11.1
Calvin Klein9.1
Too Faced Cosmetics8.9
Urban Decay Cosmetics8.3
Benefit Cosmetics US6.6
Tarte Cosmetics6.6
NARS Cosmetics / Narsissist4.4
Lush Cosmetics North America3.8
Make Up For Ever3.7
L'Oréal Paris Makeup3.5
Smashbox Cosmetics3.1
© Statista 2017

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About This Statistic

This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of February 2017, based on the number of followers. As of the surveyed period, MAC Cosmetics was ranked first with 13.8 million followers. Anastasia Beverly Hills was ranked second with 12.9 million followers. With over 200 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of March 2017, there were over 1 million monthly active advertisers on Instagram.

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