Leading beauty brands ranked by number of Instagram followers as of May 2017 (in millions)

Loading statistic...
Expand statistic
Number of Instagram followers in millions
MAC Cosmetics15.2
Anastasia Beverly Hills13.8
Sephora11.5
NYX Professional Makeup11.1
Calvin Klein9.1
Too Faced Cosmetics8.9
Urban Decay Cosmetics8.3
Benefit Cosmetics US6.6
Tarte Cosmetics6.6
Maybelline5.2
NARS Cosmetics / Narsissist4.4
Lush Cosmetics North America3.8
Make Up For Ever3.7
L'Oréal Paris Makeup3.5
Smashbox Cosmetics3.1
© Statista 2017

Show further information

Complete Source Details

AdvertisementTableau Software
 
About This Statistic

This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of February 2017, based on the number of followers. As of the surveyed period, MAC Cosmetics was ranked first with 13.8 million followers. Anastasia Beverly Hills was ranked second with 12.9 million followers. With over 200 million daily active users, Instagram is one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. As of March 2017, there were over 1 million monthly active advertisers on Instagram.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social commerce"

  • Influence
  • Brand product pages
  • Facebook
The most important statistics
  • Pinterest
  • Instagram

Related Studies: Available to Download in PDF or PPTX Format

Beauty content on social media

All Information
in one Presentation

Beauty content on social media

Everything On "Beauty content on social media" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions