U.S. likelihood to consider a household items product subscription by gender 2017

This statistic provides information on the likelihood of consumers to consider a household items subscription in the United States as of February 2017, sorted by gender. According to the source, 18 percent of male U.S. respondents reported being likely to consider a household items subscription.

Share of consumers likely to consider a household items subscription in the United States as of February 2017, by gender

Characteristic	Share of respondents
Male	18%
Female	16%

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Release date

March 2017

More information

Region

United States

Survey time period

January and February 2017

Number of respondents

895-987

Age group

18 years and older

Special properties

Consumers, who do not currently subscribe to items.

Method of interview

Online survey

Supplementary notes

* Respondents who answered 4 or 5 on a 1-5 scale.
This question was phrased by the source as follows: "Here are items from the list that you mentioned that you do not currently subscribe to. How likely would you be to consider subscribing to each of these in 2017?"

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