Women's reasons for switching deodorant brands in the U.S. 2017, by age

This statistic represents the results of a Statista survey in which respondents were asked what reasons would cause them to switch from their usual deodorant brand in the U.S. as of May 2017. Some 34 percent of respondents aged 30 to 59 years said they would switch their usual brand if they wanted to try something new.

Reasons for women switching deodorant brands in the United States as of May 2017, by age group

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Source

Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

924 respondents

Age group

18 years and older

Special properties

English speaking female population who buy deodorants

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What would make you switch your usual deodorant brand?"
Multiple answers were possible.

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