Albert Heijn market share in supermarket retail in the Netherlands 2012-2019

Albert Heijn is the largest supermarket chain in the Netherlands, with a market share of just under 35 percent in 2019. Albert Heijn’s market share peaked in 2017, at 35.3 percent, only to decrease slightly in 2018. By comparison: its closest competitor Jumbo had a market share of 21 percent in that same year.

 Albert Heijn supermarkets

  Between 2011 and 2019, the number of Albert Heijn supermarkets increased nearly year-on-year. In 2019, there were approximately 860 supermarkets belonging to the chain in the Netherlands. Over 180 of these supermarkets were in the province Zuid-Holland (which includes cities as The Hague and Rotterdam), whereas more rural Zeeland only had 17 AH supermarkets.

Albert Heijn’s customers

  Albert Heijn traditionally had the reputation of being among the pricier supermarkets in the Netherlands, and its clientele still reflect this. Although the supermarket chain is trying to get rid of this image, it is not clear how successful Albert Heijn has been in appealing to lower-income groups. Over one third of the customers belong to well-to-do segments of the population, whereas lower-income households and pensioners make up just 22.2 percent of Albert Heijn clients.

Albert Heijn market share in supermarket retail in the Netherlands from 2012 to 2019

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Release date

January 2020



Survey time period

2012 to 2019

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