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Albert Heijn market share in supermarket retail in the Netherlands 2012-2018

Albert Heijn market share in supermarket retail in the Netherlands from 2012 to 2018

by Brigitte van de Pas, last edited Aug 9, 2019
Albert Heijn market share in supermarket retail in the Netherlands 2012-2018 Albert Heijn is the largest supermarket chain in the Netherlands, with a market share of just under 35 percent in 2018. Albert Heijn’s market share peaked in 2017, at 35.3 percent, only to decrease slightly in 2018. By comparison: its closest competitor Jumbo had a market share of just 19.1 percent in that same year.
 Albert Heijn supermarkets

  Between 2011 and 2017, the number of Albert Heijn supermarkets increased nearly year-on-year. In 2017, there were approximately 850 supermarkets belonging to the chain in the Netherlands. Over 200 of these supermarkets were in the province Zuid-Holland (which includes cities as The Hague and Rotterdam), whereas more rural Zeeland only had 18 AH supermarkets.

Albert Heijn’s customers

  Albert Heijn traditionally had the reputation of being among the pricier supermarkets in the Netherlands, and its clientele still reflect this. Although the supermarket chain is trying to get rid of this image, it is not clear how successful Albert Heijn has been in appealing to lower-income groups. Over one third of the customers belong to well-to-do segments of the population, whereas lower-income households and pensioners make up just 22.2 percent of Albert Heijn clients.
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Albert Heijn market share in supermarket retail in the Netherlands from 2012 to 2018

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