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Penetration rate of online grocery shopping in the Netherlands 2015-2020

Self-isolation during the coronavirus outbreak in the Netherlands led to a sudden increase in online grocery shopping. In October 2019, 18 percent of respondents participating in a biannual survey said to sometimes do grocery shopping online. This percentage came about after a gradual increase over the past few years. In the next survey, which occurred right in the middle of when government measures were in place, the penetration suddenly increased by six percentage points.

Penetration rate of online grocery shopping in the Netherlands from October 2015 to June 2020

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Release date

June 2020



Survey time period

2015 to 2020

Number of respondents

2,000 respondents

Special properties

Households; The figures have been taken from several publications; The results have been weighted to represent the entire population

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Statistics on "Supermarkets in the Netherlands"

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