Penetration rate of online grocery shopping in the Netherlands 2015-2018

This statistic displays the penetration rate of online grocery shopping in the Netherlands from 2015 to 2018. In this period, the penetration rate increased. In October 2015, 12 percent of the respondents participating in this survey said to sometimes do grocery shopping online. The next year, this declined to 11 percent. In October 2018, the penetration rate had grown to nearly 20 percent.

Penetration rate of online grocery shopping in the Netherlands from 2015 to 2018

Share of respondents
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Sources

Release date

November 2018

Region

Netherlands

Survey time period

2015 to 2018

Number of respondents

1,500+

Special properties

consumers

Method of interview

Telephone interviews and online survey

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Statistics on "Online food retail market in the Netherlands"

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