Customers opinion on what makes a good supermarket in the Netherlands in 2019

As of 2019, the majority of consumers surveyed in the Netherlands indicated that they considered the price of products and the distance to the supermarket to be among the key aspects of a good supermarket. Close to 45 percent of people surveyed in 2019 indicated that price was an important factor for them, while a further 36 percent of respondents focused on the distance they needed to travel. Meanwhile, just 12 percent of respondents considered it important to have fresh bread available until closing time.

What are for you the most important aspects of a good supermarket?*

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Release date

September 2019



Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,274 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was originally phrased in the source as follows: "Wat vindt u de belangrijkste aspecten van een goede (web)-supermarkt?"
Multiple answers (max. five) were possible.

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Statistics on "Supermarkets in the Netherlands"

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