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Market size of online grocery shopping in the Netherlands 2015-2019

Based on survey results, the market size of online grocery shopping in the Netherlands increased during the coronavirus pandemic in early 2020. In June 2020, the revenue of Dutch online supermarkets was estimated to be roughly 1.6 billion euros. There were no exact numbers on how many consumers in the Netherlands bought their food or groceries online. In 2019, 36 percent of Dutch households said they ordered groceries online at least once. This is the highest percentage within the European Union. The share of total supermarket revenue that is generated online also increased between 2015 and 2020.

Online supermarket revenue in the Netherlands from October 2015 to June 2020

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Release date

June 2020



Survey time period

October 2015 to June 2020

Number of respondents

2,000 respondents

Special properties

Households; The results have been weighted to represent the entire population

Supplementary notes

The figures provided are calculations based on the results of a biannual survey. The source does not specify the age of respondents or the used survey method.

The figures have been taken from several publications.

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Statistics on "Online grocery shopping in the Netherlands"

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