Leading brands of women's ethnic wear in India - by market share 2016

This statistic represents the distribution of women's ethnic clothing market across India in 2016, based on brand. The leading brand with the highest market share for ethnic apparel in the country for women was TCNS (selling under brands like W and Aurelia) with about 23 percent, followed by BIBA with about 18 percent of this market during the measured time period.

Distribution of women's ethnic and fusion clothing market across India in 2016, by brand*

Market share
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Release date

June 2017



Survey time period


Supplementary notes

*According to the source, figures are estimates in retail price terms as of fiscal year 2016 for leading brands.

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