Salwar kameez dominated the Indian women's apparel market with a market size of over 440 billion Indian rupees in 2018. The wearing comfort of salwar had made it popular amongst working women. Saree also remained as a predominant category with a market value of over 400 billion rupees in that year.
Market value of women's apparel across India in 2018, by category
(in billion Indian rupees)
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Images Multimedia. (March 27, 2019). Market value of women's apparel across India in 2018, by category (in billion Indian rupees) [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/731042/women-s-apparel-market-size-by-category-india/
Images Multimedia. "Market value of women's apparel across India in 2018, by category (in billion Indian rupees)." Chart. March 27, 2019. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/731042/women-s-apparel-market-size-by-category-india/
Images Multimedia. (2019). Market value of women's apparel across India in 2018, by category (in billion Indian rupees). Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/731042/women-s-apparel-market-size-by-category-india/
Images Multimedia. "Market Value of Women's Apparel across India in 2018, by Category (in Billion Indian Rupees)." Statista, Statista Inc., 27 Mar 2019, https://www.statista.com/statistics/731042/women-s-apparel-market-size-by-category-india/
Images Multimedia, Market value of women's apparel across India in 2018, by category (in billion Indian rupees) Statista, https://www.statista.com/statistics/731042/women-s-apparel-market-size-by-category-india/ (last visited February 17, 2020)
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