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Awareness of make-up brands among women in the U.S. 2017

Share of women familiar with selected make-up brands in the United States as of May 2017

by Alexander Kunst, last edited Sep 3, 2019
Awareness of make-up brands among women in the U.S. 2017 This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they knew of, at least by name. During the May 2017 survey, 87 percent of respondents stated they were familiar with the CoverGirl brand, followed by 80 percent who knew of Avon.
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Share of women familiar with selected make-up brands in the United States as of May 2017

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