• Cosmetic brand awareness among females by age 2017 | Statista

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Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?

Awareness of cosmetic brands among women in the United Kingdom (UK) 2017, by age

Published by Alexander Kunst, Sep 3, 2019

This statistic shows the results of a survey conducted in 2017, in which women in the United Kingdom (UK) were asked which of the selected decorative cosmetics (foundation, lipstick, mascara etc.) brands they know (at least by name). The results are broken down by age group. Rimmel and Max Factor are the most well-known brands for cosmetics among those aged between 18 and 29 years, with 83 and 82 percent of those in this age group, respectively, having heard of the brands.

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Release date

June 2017

More information

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,455 respondents

Age group

18 years and older

Special properties

English speaking female population

Method of interview

Online survey

This statistic shows the results of a survey conducted in 2017, in which women in the United Kingdom (UK) were asked which of the selected decorative cosmetics (foundation, lipstick, mascara etc.) brands they know (at least by name). The results are broken down by age group. Rimmel and Max Factor are the most well-known brands for cosmetics among those aged between 18 and 29 years, with 83 and 82 percent of those in this age group, respectively, having heard of the brands.

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