This timeline shows the U.S. fashion e-commerce market value from 2015 to 2020. In 2016, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2020.
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U.S. fashion e-commerce value 2015-2020
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Apparel e-commerce market size in the United States from 2015 to 2020 (in billion U.S. dollars)
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This timeline shows the U.S. fashion e-commerce market value from 2015 to 2020. In 2016, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2020.
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This timeline shows the U.S. fashion e-commerce market value from 2015 to 2020. In 2016, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2020.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
- *Forecast
More information
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
- *Forecast
Other interesting statistics
U.S. fashion and accessories e-retail revenue 2016-2022
+
+Most popular online shopping categories worldwide 2016
Instagram: most-followed fashion brands 2017
+
+Shopping cart abandonment rate worldwide 2018, by industry
Global online shopping preference 2017, by category
+
+U.S. retail e-commerce sales CAGR 2016-2022, by product category
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Statistics on "Fashion e-commerce in the United States"
- Online fashion sales
The most important statistics
- Apparel e-commerce market size in the United States from 2015 to 2020 (in billion U.S. dollars)U.S. fashion e-commerce value 2015-2020
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2016 to 2022 (in million U.S. dollars)U.S. fashion and accessories e-retail revenue 2016-2022
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2016 to 2022U.S. fashion and accessories e-retail growth 2016-2022
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2016 to 2022U.S. fashion and accessories e-retail share 2016-2022
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)U.S. online shop and mail-order sales of fashion and accessories 2003-2016
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)E-commerce sales of U.S. electronic shopping and mail-order houses 2016
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise lineShare of U.S. e-commerce in total sales of selected goods 2016
- Total and e-commerce value of retail sales in the United States in 2016, by business (in million U.S. dollars)Total retail and e-commerce sales in the United States 2016, by business
- Category benchmark
The most important statistics
- Share of digitally influenced in-store retail sales in the United States in 2016, by categoryU.S. share of digitally influenced in-store retail sales 2016, by category
- Retail e-commerce sales CAGR in the United States from 2016 to 2022, by product categoryU.S. retail e-commerce sales CAGR 2016-2022, by product category
- Year-on-year digital commerce growth of selected retail categories in 2016Year-on-year U.S. e-commerce sales growth 2016, by category
- Average e-commerce spending per online shopper worldwide per visit as of 2nd quarter 2018, by vertical (in U.S. dollars)Global online shopper per visit spend 2018, by vertical
- Share of internet users who have ever purchased products online as of November 2016, by categoryMost popular online shopping categories worldwide 2016
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platformShare of U.S. digital commerce spending 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Online shopping cart abandonment rate in selected industries as of 1st quarter 2018Shopping cart abandonment rate worldwide 2018, by industry
- Leading brands
The most important statistics
- Leading fashion e-commerce retailers in the United States in 2016, by revenue (in million U.S. dollars)Top U.S. retailers e-commerce apparel sales 2016
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2016Top U.S. retailers e-commerce apparel sales growth 2016
- Most popular types of brands female social media users in the United States interact digitally with as of February 2016Types of brands women interact online with U.S. 2016
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)Fashion: top 10 online stores in the United States in 2017, by net sales
- Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenueU.S. Millennial online fashion spending share 2016, by retailer
- Projected online apparel and accessories gross merchandise sales volume of Amazon in the United States from 2011 to 2020 (in billion U.S. dollars)U.S. Amazon online fashion sales GMV 2015-2020
- Projected fashion market share of Amazon in the United States in 2015 and 2020U.S. Amazon fashion market share 2015 and 2020
- Most popular types of clothing categories purchased on Amazon according to U.S. Amazon clothes purchasers as of April 2016Leading U.S. Amazon online fashion sales categories 2016
- Shopping behavior
The most important statistics
- Distribution of online apparel sales revenue in the United States in 2015 and 2016, by age groupU.S. online fashion sales revenue share 2015-2016, by generation
- Channels used to purchase products according to internet users in the United States as of February 2016, by categoryU.S. leading shopping channels 2016, by category
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for fashion purchases 2016
- Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016U.S. digital coupon usage penetration for selected product categories 2016
- Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by genderU.S. digital coupon usage penetration for selected product categories 2016, by gender
- How many items does your usual order of clothing, accessories, or shoes comprise?Average basket size of online fashion orders in the U.S. 2017
- What do you usually pay per order when ordering clothing, accessories, or shoes online?Average order value of online fashion orders in the U.S. 2017
- Average ticket size of online fashion orders in the United States as of April 2017, by genderAverage order value of online fashion orders in the U.S. 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mexico: fashion e-commerce value 2015-2020
- Mexico: apparel e-commerce sales 2016, by target
- Mexico: apparel e-commerce sales 2016, by seller type
- NAFTA apparel e-commerce value 2014-2016
- Mexico: e-commerce share in apparel sales 2016, by target
- U.S. apparel manufacturing shipments e-commerce value 2003-2016
- Black Friday: average online apparel order value 2011-2014
- E-commerce value of U.S. apparel wholesale merchant trade 2006-2016
- Russia: online footwear and apparel e-commerce companies monthly traffic 2013
- Russia: online footwear and apparel e-commerce companies sales value 2013
- Monthly sales value of local casual wear brands on Tmall China 2014, by price
- Projected online apparel spending in Indonesia 2014-2015
- Monthly sales value of foreign casual wear brands on Tmall China 2014, by price
- Zalando: annual revenue 2009-2017
- Revenue of apparel knitting mills in the U.S., 2008-2013
- U.S. men's and boys' work clothing and garments: ad spend to sales ratio 2011-2015
- Value of U.S. textile and apparel exports to China 2006-2016
- Affluent Americans: share who owned St. John brand apparel, accessories 2011-2014
- Companies which received orders online in Denmark 2016, by industry
Studies
- Fashion e-commerce in the United States
- E-commerce worldwide
- E-commerce in Latin America
- Holiday season e-commerce in the United States
- E-commerce in the United States
- E-commerce in Brazil
- E-commerce in Mexico
- E-commerce in Germany
- E-commerce in Canada
- E-commerce in the United Kingdom (UK)
- E-commerce in India
- E-commerce in Europe
- E-commerce in the Nordics
- E-commerce in South Korea
- E-commerce in Italy
Statistics on the topic
Free statistics
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2016 to 2022 (in million U.S. dollars)
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)
- Year-on-year digital commerce growth of selected retail categories in 2016
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Most popular types of brands female social media users in the United States interact digitally with as of February 2016
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)
- Most popular online apparel retailers for Millennials in the United States in 2016, by share of online fashion revenue
- Projected fashion market share of Amazon in the United States in 2015 and 2020
- Global total revenue of HauteLook from 2012 to 2017 (in million U.S. dollars)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Distribution of brand posts and user interactions on Instagram as of 3rd quarter 2016, by vertical
- Distribution of online apparel sales revenue in the United States in 2015 and 2016, by age group
- Channels used to purchase products according to internet users in the United States as of February 2016, by category
- Average online apparel order value on Black Friday 2011 and 2014 (in U.S. dollars)
- Apparel and footwear e-commerce sales in Indonesia in 2014, 2015 and 2019 (in billion Indonesian rupiah)
- Annual revenue of Zalando from 2009 to 2017 (in million euros)
- Value of U.S. textile and apparel exports to China from 2006 to 2016 (in million U.S. dollars)
- Share of companies which received orders online in Denmark in 2016, by industry
Premium Statistics
- Apparel e-commerce market size in the United States from 2015 to 2020 (in billion U.S. dollars)
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2016 to 2022
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2016 to 2022
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise line
- Total and e-commerce value of retail sales in the United States in 2016, by business (in million U.S. dollars)
- E-commerce sales as percentage of total retail sales in the United States in 2016, by business
- NAFTA apparel e-commerce market size in 2016, by country (in billion U.S. dollars)
- Year-on-year NAFTA apparel e-commerce market growth in 2016, by country (in billion U.S. dollars)
- Share of digitally influenced in-store retail sales in the United States in 2016, by category
- Retail e-commerce sales CAGR in the United States from 2016 to 2022, by product category
- Average e-commerce spending per online shopper worldwide per visit as of 2nd quarter 2018, by vertical (in U.S. dollars)
- Share of internet users who have ever purchased products online as of November 2016, by category
- Online shopping cart abandonment rate in selected industries as of 1st quarter 2018
- Leading fashion e-commerce retailers in the United States in 2016, by revenue (in million U.S. dollars)
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2016
- Projected online apparel and accessories gross merchandise sales volume of Amazon in the United States from 2011 to 2020 (in billion U.S. dollars)
- Most popular types of clothing categories purchased on Amazon according to U.S. Amazon clothes purchasers as of April 2016
- Leading product categories purchased by Amazon Prime subscribers in the United States as of March 2016
- Share of brands that have an Snapchat profile as of September 2016, by vertical
- E-commerce as percentage of leading fashion retailer sales in the United States in 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
- Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016
- Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender
- How many items does your usual order of clothing, accessories, or shoes comprise?
- What do you usually pay per order when ordering clothing, accessories, or shoes online?
- Average ticket size of online fashion orders in the United States as of April 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?
- When shopping for fashion, apparel and accessories, how often do you buy them online?
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by gender
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by age group
- Would you consider making all your fashion purchases exclusively online?
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by gender
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by age group
- Apparel e-commerce market value in Mexico from 2015 to 2020 (in million U.S. dollars)
- Distribution of apparel e-commerce sales in Mexico in 2016, by target group
- Distribution of apparel e-commerce sales in Mexico in 2016, by seller type
- NAFTA apparel e-commerce market size from 2014 to 2016 (in billion U.S. dollars)
- Share of e-commerce in apparel sales in Mexico in 2016, by target group
- U.S. apparel manufacturing shipments e-commerce value from 2003 to 2016 (in million U.S. dollars)
- U.S. e-commerce value of apparel, piece goods and notions wholesale trade from 2006 to 2016 (in million U.S. dollars)
- Average monthly traffic of leading apparel and footwear e-commerce companies and holdings in Russia in 2013 (in million U.S. dollars)
- Sales value of leading apparel and footwear e-commerce companies and holdings in Russia in 2013 (in million U.S. dollars)
- Monthly sales value of local lifestyle apparel brands on Tmall in China as of 2014, by price range (in 1,000 yuan)
- Monthly sales value of international lifestyle apparel brands on Tmall in China as of 2014, by price range (in 1,000 yuan)
- Revenue of apparel knitting mills (NAICS 31519) in the United States from 2008 to 2013 (in million U.S. dollars)
- Advertising spending as percent of sales in the men's and boys' furnishings, work clothing, and allied garments industry in the United States from 2011 to 2015
- Share of affluent household members in the United States who owned St. John brand apparel, accessories, and footwear (2011 to 2014)
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