This timeline shows the U.S. fashion e-commerce market value from 2016 to 2021. In 2017, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2021.
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U.S. fashion e-commerce value 2015-2021
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Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)
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This timeline shows the U.S. fashion e-commerce market value from 2016 to 2021. In 2017, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2021.
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This timeline shows the U.S. fashion e-commerce market value from 2016 to 2021. In 2017, the value of e-commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on 100 billion U.S. dollars in 2021.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Supplementary notes
- *Forecast
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Supplementary notes
- *Forecast
Other interesting statistics
U.S. fashion and accessories e-retail revenue 2017-2022
+
+Most popular online shopping categories worldwide 2018
Instagram: most-followed fashion brands 2017
+
+Shopping cart abandonment rate worldwide 2018, by industry
Global online shopping preference 2017, by category
Most-followed apparel brands on Twitter 2018
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Statistics on "Fashion e-commerce in the United States"
- Online fashion sales
The most important statistics
- Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)U.S. fashion e-commerce value 2015-2021
- E-commerce share of total retail revenue in the United States in 2011, 2016 and 2021, by product categoryOnline share of total U.S. retail revenue 2011-2021, by product category
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2022 (in million U.S. dollars)U.S. fashion and accessories e-retail revenue 2017-2022
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2023U.S. fashion and accessories e-retail growth 2018-2023
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023U.S. fashion and accessories e-retail share 2017-2023
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)U.S. online shop and mail-order sales of fashion and accessories 2003-2016
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)E-commerce sales of U.S. electronic shopping and mail-order houses 2016
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise lineShare of U.S. e-commerce in total sales of selected goods 2016
- Category benchmark
The most important statistics
- Share of digitally influenced in-store retail sales in the United States in 2016, by categoryU.S. share of digitally influenced in-store retail sales 2016, by category
- Retail e-commerce sales CAGR in the United States from 2017 to 2023, by product categoryU.S. retail e-commerce sales CAGR 2017-2023, by product category
- Year-on-year digital commerce growth of selected retail categories in 2016Year-on-year U.S. e-commerce sales growth 2016, by category
- Average e-commerce spending per online shopper worldwide per visit as of 3rd quarter 2018, by vertical (in U.S. dollars)Global online shopper per visit spend 2018, by vertical
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platformShare of U.S. digital commerce spending 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018Shopping cart abandonment rate worldwide 2018, by industry
- Leading brands
The most important statistics
- Share of voice among leading online fashion retailers in the United States from April to June 2018Share of voice among leading U.S. online fashion retailers 2018
- Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)Top U.S. retailers e-commerce apparel sales 2017
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017Top U.S. retailers e-commerce apparel sales growth 2017
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)Fashion: top 10 online stores in the United States in 2017, by net sales
- E-commerce as percentage of leading fashion retailer sales in the United States in 2017Top U.S. retailers e-commerce apparel sales share 2017
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listedLeading apparel brands listed on Amazon Fashion in the U.S. 2018
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018Number of Amazon private label clothing products in the U.S. 2018
- Projected fashion market share of Amazon in the United States in 2015 and 2020U.S. Amazon fashion market share 2015 and 2020
- Shopping behavior
The most important statistics
- Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018Top U.S. apparel e-commerce retail traffic share 2018
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by volume
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)Leading U.S. online fashion search keywords Q2 2018, by organic value
- How many items does your usual order of clothing, accessories, or shoes comprise?Average basket size of online fashion orders in the U.S. 2017
- What do you usually pay per order when ordering clothing, accessories, or shoes online?Average order value of online fashion orders in the U.S. 2017
- Average ticket size of online fashion orders in the United States as of April 2017, by genderAverage order value of online fashion orders in the U.S. 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?U.S. online shoppers: important criteria when buying fashion online 2017
- When shopping for fashion, apparel and accessories, how often do you buy them online?Frequency of online fashion orders according to U.S. consumers 2017
Popular Related Keywords
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mexico: apparel e-commerce sales 2017, by target
- Mexico: e-commerce share in apparel sales 2017, by target
- Mexico: apparel e-commerce sales 2017, by seller type
- NAFTA apparel e-commerce value 2015-2017
- Mexico: fashion e-commerce value 2016-2021
- Black Friday: average online apparel order value 2011-2014
- Russia: online footwear and apparel e-commerce companies sales value 2013
- Russia: online footwear and apparel e-commerce companies monthly traffic 2013
- Projected online apparel spending in Indonesia 2014-2015
- Monthly sales value of foreign casual wear brands on Tmall China 2014, by price
- Monthly sales value of local casual wear brands on Tmall China 2014, by price
- Zalando: annual revenue 2009-2017
- Most popular online shopping apps in the Netherlands 2018
- Global number of employees of Moncler 2014-2017, by region
- E-commerce usage in Lithuania 2009-2017
- Top selling apparel categories for shops in the U.S. based on generated revenue 2013
- Number of economies with consumer protection laws in Asia Pacific 2017 by status
- Value of apparel product shipments in the United States 2010-2016
- Impact of e-commerce on business customers in France 2013, by sector
Studies
- Fashion e-commerce in the United States
- E-commerce in Germany
- E-commerce in Chile
- E-commerce in Poland
- E-commerce in Colombia
- E-commerce in Indonesia
- E-commerce worldwide
- E-commerce in Latin America
- E-commerce in the United States
- Holiday season e-commerce in the United States
- E-commerce in Mexico
- Furniture and furnishings e-commerce in the United States
- E-commerce in Brazil
- E-commerce in Argentina
- E-commerce in Canada
Statistics on the topic
Free statistics
- Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2022 (in million U.S. dollars)
- Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2016, by merchandise line (in million U.S. dollars)
- Year-on-year digital commerce growth of selected retail categories in 2016
- Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of voice among leading online fashion retailers in the United States from April to June 2018
- Most popular online stores in the fashion segment in the United States in 2017, by e-commerce net sales (in million U.S. dollars)
- Projected fashion market share of Amazon in the United States in 2015 and 2020
- Global total revenue of HauteLook from 2012 to 2017 (in million U.S. dollars)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Average online apparel order value on Black Friday 2011 and 2014 (in U.S. dollars)
- Apparel and footwear e-commerce sales in Indonesia in 2014, 2015 and 2019 (in billion Indonesian rupiah)
- Annual revenue of Zalando from 2009 to 2017 (in million euros)
- Leading selling apparel categories for shops in the United States in 2013, based on generated revenue
- Value of apparel product shipments in the United States from 2010 to 2016 (in billion U.S. dollars)
Premium Statistics
- Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)
- E-commerce share of total retail revenue in the United States in 2011, 2016 and 2021, by product category
- Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2023
- Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023
- U.S. online shop and mail-order sales of fashion, accessories and footwear from 2003 to 2016 (in million U.S. dollars)
- E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise line
- Total and e-commerce value of retail sales in the United States in 2016, by business (in million U.S. dollars)
- E-commerce sales as percentage of total retail sales in the United States in 2016, by business
- NAFTA apparel e-commerce market size in 2017, by country (in billion U.S. dollars)
- Year-on-year NAFTA apparel e-commerce market growth in 2017, by country (in billion U.S. dollars)
- Share of digitally influenced in-store retail sales in the United States in 2016, by category
- Retail e-commerce sales CAGR in the United States from 2017 to 2023, by product category
- Average e-commerce spending per online shopper worldwide per visit as of 3rd quarter 2018, by vertical (in U.S. dollars)
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)
- Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017
- E-commerce as percentage of leading fashion retailer sales in the United States in 2017
- Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listed
- Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018
- Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)
- Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)
- How many items does your usual order of clothing, accessories, or shoes comprise?
- What do you usually pay per order when ordering clothing, accessories, or shoes online?
- Average ticket size of online fashion orders in the United States as of April 2017, by gender
- Which criteria are especially important to you when buying clothing, accessories, and shoes online?
- When shopping for fashion, apparel and accessories, how often do you buy them online?
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by gender
- Frequency of online fashion orders according to consumers in the United States as of May 2017, by age group
- Would you consider making all your fashion purchases exclusively online?
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by gender
- Likelihood of online-only fashion shopping according to consumers in the United States as of May 2017, by age group
- Categories purchased directly from a brand manufacturer's website by online shoppers in the United States as of June 2017
- Distribution of apparel e-commerce sales in Mexico in 2017, by target group
- Share of e-commerce in apparel sales in Mexico in 2017, by target group
- Distribution of apparel e-commerce sales in Mexico in 2017, by seller type
- NAFTA apparel e-commerce market size from 2015 to 2017 (in billion U.S. dollars)
- Apparel e-commerce market value in Mexico from 2016 to 2021 (in million U.S. dollars)
- Sales value of leading apparel and footwear e-commerce companies and holdings in Russia in 2013 (in million U.S. dollars)
- Average monthly traffic of leading apparel and footwear e-commerce companies and holdings in Russia in 2013 (in million U.S. dollars)
- Monthly sales value of international lifestyle apparel brands on Tmall in China as of 2014, by price range (in 1,000 yuan)
- Monthly sales value of local lifestyle apparel brands on Tmall in China as of 2014, by price range (in 1,000 yuan)
- E-commerce smartphone apps with the highest reach in the Netherlands as of 2018*
- Number of full-time employees of Moncler worldwide from 2014 to 2017, by region
- Share of population who had used e-commerce services for personal purpose in Lithuania between 2009 and 2017, by service
- Number of economies with consumer protection legislation across the Asia Pacific region as of December 2017, by status
- Impact of online sales on the scope of business customers in France in 2013, by sector*
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