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Visual social platforms as shopping inspiration in MENA by country 2017

This statistic describes the share of consumers who used visual social platforms like Instagram, Snapchat and Pinterest for shopping inspiration in the Middle East and North Africa as of 2017, by country. In 2017, the share of consumers in Saudi Arabia who used visual social platforms like Instagram, Snapchat and Pinterest for inspiration for their purchases was 40 percent.

Share of consumers who used visual social platforms like Instagram, Snapchat and Pinterest for shopping inspiration in the Middle East and North Africa as of 2017, by country

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Source

Release date

June 2017

Region

Saudi Arabia, United Arab Emirates, Egypt, MENA

Survey time period

2017

Number of respondents

n= 1,007

Age group

18 years and older

Supplementary notes

Survey methodology can be found on page 4 and 19 of the report.

In the report, the original question was phrased as follows: "What online media do you regularly use to find inspiration for your purchases?- Visual social platforms such as Instagram, Snapchat and Pinterest"

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