• U.S. Snapchat & Instagram Stories user preference by age 2016 | Statistic

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U.S. user preference of Instagram and Snapchat Stories 2016, by age group

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Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group

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About This Statistic

This statistic presents information on preference of Instagram and Snapchat Stories among users in the United States as of August 2016, sorted by age group. During the survey, 36 percent of respondents aged 18 to 34 years stated that they would much rather use Snapchat Stories.

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Reach of social media used by U.S. teens and young adults 2017

Reach of social media used by U.S. teens and young adults 2017

Daily active users of Snapchat 2014-2017

Daily active users of Snapchat 2014-2017

Global Snapchat teen usage penetration 2016

Global Snapchat teen usage penetration 2016

U.S. Snapchat ad revenues 2015-2018, by segment

U.S. Snapchat ad revenues 2015-2018, by segment

Snapchat: age distribtion of global audiences 2015

Snapchat: age distribtion of global audiences 2015

Preferred social networks of U.S. teens 2012-2017

Preferred social networks of U.S. teens 2012-2017

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Statistics on "Snapchat"

Snap. Inc.

The most important statistics

Global annual revenue of Snap from 2015 to 2016 (in million U.S. dollars)Snap worldwide annual revenue 2015-2016
Global annual revenue of Snap from 2015 to 2016, by region (in million U.S. dollars)Snap worldwide annual revenue 2015-2016, by region
Global annual net loss of Snap from 2015 to 2016 (in million U.S. dollars)Snap worldwide net income 2015-2016
Global revenue of Snap from 1st quarter 2015 to 2nd quarter 2017 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2017
Global net loss of Snap from 1st quarter 2015 to 2nd quarter 2017 (in million U.S. dollars)Snap worldwide net income/loss 2015-2017, by quarter
Projected global annual revenue of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual revenue forecast 2015-2027
Projected global annual expenses of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual expenditure forecast 2015-2027
Annual sales and marketing expenditure of Snap from 2015 to 2016 (in million U.S. dollars)Snap sales and marketing spending 2015-2016

Usage

The most important statistics

Estimated number of monthly active Snapchat users from 2013 to 2016 (in millions)Number of monthly active Snapchat users 2013-2016
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2017 (in millions)Daily active users of Snapchat 2014-2017
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2017, by region (in millions)Daily active users of Snapchat 2014-2017, by region
Number of daily mobile video views on Snapchat as of April 2016 (in billions)Daily mobile video viewing volume on Snapchat 2015-2016
Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2016Snapchat user data requests by U.S. federal authorities 2014-2016

Benchmark

The most important statistics

Media usage in an internet minute as of July 2017Media usage in an online minute 2017
Most popular mobile social networking apps in the United States as of July 2017, by monthly users (in millions)Most popular social media apps in the U.S. 2017, by audience
Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)Leading mobile apps in the United States 2016, ranked by unique visitors
Market reach of the most popular Apple iOS apps in the United States as of June 2017Leading iOS app reach in the United States 2017
Market reach of the most popular Apple iOS apps worldwide as of June 2017Leading iOS app reach worldwide 2017
Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
Most popular social networks of teenagers in the United States from Fall 2012 to Spring 2017Preferred social networks of U.S. teens 2012-2017
Leading apps with the highest share of Millennial users in the United States as of June 2016U.S. Millennial app usage concentration 2016

Demographics

The most important statistics

Number of Snapchat users in the United States from 2015 to 2021 (in millions)U.S. number of Snapchat users 2015-2021
Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
Distribution of Snapchat users worldwide as of 2nd quarter 2015, by ageSnapchat: age distribtion of global audiences 2015
Distribution of Snapchat users in the United States in December 2016, by age groupSnapchat: distribution of U.S. users 2016, by age group
Percentage of teenagers in the United States who use Snapchat as of March 2015, by genderShare of U.S. teenagers who use Snapchat 2015, by gender
Percentage of teenagers in the United States who use Snapchat as of March 2015, by age groupShare of U.S. teenagers who use Snapchat 2015, by age
Percentage of teenagers in the United States who use Snapchat as of March 2015, by gender and age groupShare of U.S. teenagers who use Snapchat 2015, by gender and age

Activities

The most important statistics

Most popular activities of Snapchat users worldwide as of 3rd quarter 2015Snapchat: most popular user activities 2015
Snapchat usage frequency among active users worldwide as of 4th quarter 2015Active global Snapchat usage frequency 2015
Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
Usage of selected social media apps during the planning of everyday activities according to Millennial users in the United States as of October 2015Social media usage during everyday activity planning by U.S. Millennials 2015
Online and mobile content which Snapchat users paid for in the past month as of 2nd quarter 2015Snapchat users: most popular types of paid online content 2015
Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group

Advertising and marketing

The most important statistics

Global annual revenue of Snap from 2015 to 2016 (in million U.S. dollars)Snap worldwide annual revenue 2015-2016
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
Worldwide Snapchat advertising revenues from 2015 to 2018, by region (in million U.S. dollars)Global Snapchat advertising revenues 2016, by region
Social networking ad revenue market share of Snapchat in the United States from 2015 to 2018U.S. Snapchat social network advertising revenue share 2015-2018
Snapchat advertising revenues in the United States from 2015 to 2018, by segmentU.S. Snapchat ad revenues 2015-2018, by segment
Total Snapchat adoption rate among global brands as of October 2016Brand adoption of Snapchat 2016
Share of brands that have an Snapchat profile as of September 2016, by verticalSnapchat: global brand adoption rate 2016, by category
Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format

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