U.S. user preference of Instagram and Snapchat Stories 2016, by age group

Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group

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Release date

September 2016


United States

Survey time period

August 2016

Number of respondents

514 respondents

Age group

18-64 years

Special properties

US adults who ever use Instagram Stories or Snapchat Stories

Method of interview

Omnibus survey

Supplementary notes

Question: Given the choice, would you rather use Snapchat Stories or Instagram Stories, or do you have no preference?

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