In fiscal year 2022, the sales value of do-it-yourself (DIY) retail stores in Japan amounted to 4.02 trillion Japanese yen. In the last decade, DIY retailers generated stable sales of around four trillion yen, with a peak recorded in 2020 as self-made items grew in popularity during the coronavirus pandemic.
DIY in the Japanese retail market
DIY retailers are commonly known as “home centers” in Japan, which are comparable to hardware stores overseas. Unlike traditional small-sized hardware stores that are commonly family-owned businesses, home improvement centers boast a larger product variety, serving as a one-stop solution for professional handymen and laypersons. Stores stock primarily non-food products, out of which tools and materials used in DIY-related crafts are the main sales segment. Other product segments for home improvement projects include household utensils, gardening products, and electric appliances.
DIY stores are categorized as specialty retailers in Japan and represent only a minor segment within the domestic retail sector. Nonetheless, they cater to other consumer demands outside of DIY activities as well, particularly as a major sales channel in the pet market.
Calming the heated competition
The first large-scale home improvement centers in Japan were opened in the post-war era and within the last decades, the size of the store network grew steadily as it reached a record high of close to five thousand stores in 2022. While many businesses limited their operation to a small number of stores within prefectural or regional borders, the leading DIY stores like Komeri, DCM Holdings, and Kohnan Shoji eyed a nationwide strategy. Through the acquisition of smaller competitors and new openings particularly around the borders of rural areas, the market leaders further varied their brand portfolio by specializing in certain product segments and varying store sizes to cater to different demands.
Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022
(in trillion Japanese yen)
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Sales value in trillion Japanese yen
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Japan DIY and HC Association. (February 15, 2023). Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/748201/japan-diy-retail-market-size/
Japan DIY and HC Association. "Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen)." Chart. February 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/748201/japan-diy-retail-market-size/
Japan DIY and HC Association. (2023). Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/748201/japan-diy-retail-market-size/
Japan DIY and HC Association. "Sales Value of Do-it-yourself (Diy) Retail Stores in Japan from Fiscal Year 2013 to 2022 (in Trillion Japanese Yen)." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/748201/japan-diy-retail-market-size/
Japan DIY and HC Association, Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/748201/japan-diy-retail-market-size/ (last visited July 27, 2024)
Sales value of do-it-yourself (DIY) retail stores in Japan from fiscal year 2013 to 2022 (in trillion Japanese yen) [Graph], Japan DIY and HC Association, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/748201/japan-diy-retail-market-size/