Share of toy sales in the U.S. 2016, by channel

Distribution of dollar sales of toys in the United States in 2016, by distribution channel

Share of toy sales in the U.S. 2016, by channel This statistic shows the distribution of toy sales in the United States in 2016, by distribution channel. That year, approximately 42 percent of toys sold in the U.S. were generated at mass merchants.
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Distribution of dollar sales of toys in the United States in 2016, by distribution channel

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Sales share
Mass merchants42%
Other13%
Toy stores12%
Discount, dollar andvariety stores4%
Hobby and craft stores3%
Food and drug stores2%
Electronics and video stores1%
Department stores and major chains1%
Online22%
Sales share
Mass merchants42%
Other13%
Toy stores12%
Discount, dollar andvariety stores4%
Hobby and craft stores3%
Food and drug stores2%
Electronics and video stores1%
Department stores and major chains1%
Online22%
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This statistic shows the distribution of toy sales in the United States in 2016, by distribution channel. That year, approximately 42 percent of toys sold in the U.S. were generated at mass merchants.
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