Preferred accessing methods for childrens´ books in the United Kingdom in 2017

This survey represents the preferred accessing methods for childrens' books in the United Kingdom (UK) in 2017. The preferred format is printed books, with 76 percent of the respondents claiming they prefer the printed versions of books (i.e. paper- or hardback). Only nine percent say that they prefer a tablet or Kindle over the printed version. 15 percent state that they have no preference and that they prefer both formats equally.

What is the preferred method for your child to access their story books?

Share of respondents
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Source

Release date

March 2017

Region

United Kingdom

Survey time period

24th to 28th of February 2017

Number of respondents

515 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted amongst a sample of 515 UK parents of children aged 2-16.

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