PUBG unit sales worldwide 2018

Cumulative unit sales of PlayerUnknown’s Battlegrounds (PUBG) worldwide as of June 2018 (in millions)

by Christina Gough, last edited Aug 9, 2019
PUBG unit sales worldwide 2018 Since it was first released by developer Bluehole in March 2017, PlayerUnknown’s Battlegrounds (PUBG) has developed a loyal legion of fans. While the battle royale game only sold two million copies within the first few months of its Early Access release on Steam, this number had jumped to 50 million units just a year later in June 2018.
One of the biggest games on Steam

PUBG is an online multiplayer game which pits up to 100 players against each other at one time. The players must scavenge for weapons and items while killing enemies and trying to survive. The map shrinks over time in order to force the remaining players into combat until only one player or team is left standing. Given the scale of the game, it is unsurprising that it attracts large amounts of players – on the gaming platform Steam, PUBG peaked at almost 3.24 million concurrent players in January 2018. The game is also Steam’s biggest draw in terms of hourly average number of players – PUBG averaged almost 853 thousand players per hour in 2018, almost twice the figure of its closest competitor, DOTA 2. So is the game unrivalled in the battle royale genre?

PUBG’s biggest rival

Not if you ask fans of Fortnite. Released by Epic Games in July 2017, just a few months after the launch of PUBG, Fortnite is a similar battle royale survival game. While it is not available on Steam, it can be played on PC as well as on all the main consoles. Similarly to PUBG, Fortnite became an overnight sensation and latest figures have the game at a staggering 250 million registered users. The mobile version of the game has also been a commercial success, generating annual revenue of 455 million U.S. dollars in the Apple App Store alone in 2018. Given that PUBG won the Best Multiplayer Game at The Game Awards 2017 and Fornite won the very same award a year later, it seems that the rivalry between these games shows no signs of slowing down.
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Cumulative unit sales of PlayerUnknown’s Battlegrounds (PUBG) worldwide as of June 2018 (in millions)

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