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Number of high street vs online estate agent transactions in the UK Q1 2018-Q4 2019

As of the fourth quarter of 2019, online agents had a market share of 7.9 percent of exchanges in the United Kingdom. Unlike other industries, the housing market has a relatively small online penetration rate as the overall cost and grandiosity of buying a home still encourages people into physical stores.

North of England see’s the highest online growth

In terms of price range, online agents saw their highest share of sales in properties under 200 thousand British pounds (GBP). Regions where average asking prices fall in around 200 thousand GBP, such as Scotland and Yorkshire and the Humber had higher than average online sales. London, where the average house price reached over 600 thousand GBP on the other hand saw online sales remain below average.

Consumer confidence affecting sales

With low confidence and the ongoing uncertainties surrounding Brexit, 2019 has been predicted to see another subdued year for the UK property market. As of July 2019, the twelve month house price growth in the United Kingdom (UK) saw it’s lowest increase since 2013.

Number of high street versus online estate agent transactions in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2019

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Release date

January 2020


United Kingdom

Survey time period

1st quarter 2018 to 2nd quarter 2019

Supplementary notes

* the term transactions is used because data includes both property purchases and rental.

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Statistics on "Home purchasing in the United Kingdom (UK)"

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