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Ranking: Top 5 URLs of, Inc., by first-party net sales in 2019, Inc. operates several websites for the distribution of their goods. Comparing the net sales volume of the different websites, it is obvious that is the dominant URL with US$86164 million in 2019. The turnover of is about 6.3 times as high as that of, which is the second largest website of, Inc. with e-commerce net sales of US$13754 million in 2019. Followed by,, and

Top 5 URLs of, Inc. in 2019, by first-party e-commerce net sales

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Release date

March 2021



Survey time period


Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Statistics on "E-commerce in Africa"

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