Main reasons of Internet users to buy online fashion in Spain 2016

This statistic shows the percentage of Internet users who acquired online fashion in Spain in 2016, according to the reason for purchase. That year, 10 percent of Spanish Internet users surveyed who bought fashion on the Internet claimed to have done it because of the availability of exclusive items, hard to find in physical stores.

Percentage of Internet users who bought online fashion in Spain in 2016, by purchasing reasons

Percentage of buyers
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Source

Release date

November 2016

Region

Spain

Survey time period

November 3-8, 2016

Number of respondents

500 respondents

Age group

18-55 years

Special properties

users who bought fashion products online in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

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