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E-commerce purchase rate of fashion or sports goods in Europe in 2017, by country

Share of consumers who purchased fashion or sports goods online in selected countries in Europe in 2017

E-commerce purchase rate of fashion or sports goods in Europe in 2017, by country This statistic shows the share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in selected countries in Europe in 2017. 61 percent of the consumers in the United Kingdom used online shopping for either clothes or sports goods. In the Netherlands, this percentage was 57 percent. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019.
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Share of consumers who purchased fashion or sports goods online in selected countries in Europe in 2017

BelgiumGermanyFranceItalyNetherlandsUnited Kingdom
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This statistic shows the share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in selected countries in Europe in 2017. 61 percent of the consumers in the United Kingdom used online shopping for either clothes or sports goods. In the Netherlands, this percentage was 57 percent. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019.
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