Leading online retailers for Black Friday shopping in the U.S. 2017, by gender

Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by gender

Leading online retailers for Black Friday shopping in the U.S. 2017, by gender This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by gender. During the October 2017 survey, 52 percent of female respondents stated that they were planning to visit Amazon on Black Friday.
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Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by gender

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FemaleMale
Amazon 52%58%
Target 26%31%
Kohl's 23%19%
BestBuy 21%30%
Black Friday Deal Websites (e.g. TheBlackFriday.com) 17%21%
eBay15%33%
Other retailers16%7%
Other online marketplaces5%5%
I do not plan to visit any of these 36%32%
FemaleMale
Amazon 52%58%
Target 26%31%
Kohl's 23%19%
BestBuy 21%30%
Black Friday Deal Websites (e.g. TheBlackFriday.com) 17%21%
eBay15%33%
Other retailers16%7%
Other online marketplaces5%5%
I do not plan to visit any of these 36%32%
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This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by gender. During the October 2017 survey, 52 percent of female respondents stated that they were planning to visit Amazon on Black Friday.
Show more
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