Market capitalization of Moncler on Milan Stock Exchange 2017-2022
A global player
Founded in France in 1952, Moncler was bought by the Italian entrepreneur Remo Ruffini in 2003. Thanks to the introduction of a new global strategy, the company grew steadily since then. As of 2021, Moncler boasted 237 stores globally and employed 4,635 individuals worldwide.
Going global paid off
Moncler’s global expansion bore its fruits. In 2021, the company originated approximately 65 percent of its revenues outside of Italy. However, that should not be a surprise. Many Italian fashion companies generate most of their revenues abroad, as Italian products in the sector are among the most desired worldwide. A ranking published in 2016, showed that most of the turnover of the leading Italian fashion companies originated outside of the country. Luxottica’s export to turnover ratio was as high as 96.7 percent.