Italy: net sales Prada Group 2016-2018, by brand

Premium-Statistic | In 2018, among the brands controlled by the Italian fashion company Prada Group, the brand Prada originated approximately 2.56 billion euros worth of sales worldwide. Miu Miu was the second most profitable brand among those controlled by Prada Group, with global net sales amounting to 453 million euros. In total, the net sales of Prada Group reached a value of 3.1 billion euros in 2018.

Prada Group

The Italian fashion group is active in the manufacturing and distribution of luxury goods such as leather goods, clothing and accessories, as well as footwear. In 2018, leather goods were the product category that generated the highest net sales, amounting to roughly 1.8 billion euros. When looking at the geography of Prada’s sales, it can be seen that Europe was the largest market for the company. In fact, net sales in the Old Continent reached a value of approximately 1.2 billion euros in 2018.

Among the most followed brands on social media

Thanks to its high quality and unique design, the Group’s products are recognized worldwide as a symbol of Italian excellence. Among the brands controlled by the company, the brand Prada ranked third behind Gucci and Dolce & Gabbana among the leading Italian luxury brands in terms of Instagram followers. Moreover, the brand Miu Miu also made it in the top ten thanks to 4.9 million Instagram followers.