Product research on a smartphone prior to in-store purchase in France 2014

This statistic represents the types of product information that smartphone users searched most in France in 2014, while in the store, before making a purchase. Nearly three-quarters of respondents said they looked for price information.

Types of information researched by smartphone users on products prior to an in-store purchase in France in 2014

Share of respondents
Price72%
Price comparison59%
Brand or Product Details55%
Comments on a brand or product54%
Specials46%
Availability of a product in store41%
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Sources

Release date

November 2014

Region

France

Survey time period

September 2, 2014

Number of respondents

963 respondents

Age group

15-60 years

Method of interview

Online panel

Supplementary notes

The question was asked by the source as follows: "Do you ever inform yourself about a product / service before buying it in the store? On which product categories do you mainly inform yourself? "

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