Leading items shoppers plan to buy over Black Friday weekend in the UK 2018

This statistic displays the leading ten items consumers will shop for over the Black Friday weekend (Black Friday to Cyber Monday) in the United Kingdom in 2018. Clothing, footwear and accessories are one of the most popular categories, with 24 percent of survey respondents intending to shop for these items.

Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018

Share of respondents
Clothing, footwear or accessories24%
Personal gadgets (smartphones, tablets, etc.)23%
Home electronics (TVs, speakers etc.)23%
DVDs, Computer games and books16%
Cosmetics and perfume15%
Toys15%
Homewares (crockery, furniture, furnishings etc.)10%
White goods (refrigerators, washing machines etc.)8%
Food8%
Alcohol7%
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Source

Release date

November 2018

Region

United Kingdom

Survey time period

October 5-9, 2018

Number of respondents

2,003 respondents

Age group

18 years and older

Special properties

weighted and representatitive of all UK adults

Method of interview

Online survey

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Statistics on "Black Friday in the UK"

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