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Italy: distribution of online food & grocery shopping 2017, by category

This chart displays the distribution of online food and grocery shopping in Italy in 2017, by category. Among the different product types, dry food was the mostly purchased, accounting for 54 percent of the online shopping. As far as beverage was concerned, alcoholic drinks shopping represented nine percent of the overall e-commerce, while soft drinks counted for 5 percent of online shopping.

Distribution of online food & grocery shopping in Italy in 2017, by category

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Source

In cooperation with
Osservatori Digital Innovation
Release date

September 2017

Region

Italy

Survey time period

2017

Supplementary notes

It includes shopping on domestic and foreign websites.

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