Italy: opinion of role of toys and games 2017

This statistic reports the results of a survey investigating mother's opinion on the role played by toys and games in Italy in 2017. According to data, about one in four responding mothers associated toys and games to either entertainment or development. Another 30 percent of the respondents indicated that toys and games were strictly linked to joy and creativity. Only 20 percent of the individuals indicated surprise as the main feeling associated to children's toys and games.

Which feelings/words do you associate to your children toys and games?

Share of respondents
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Release date

December 2017



Survey time period

July 2017

Number of respondents

400 respondents

Age group

average age 34 years

Special properties

mothers of children between 0 and 3 years of age

Method of interview

Online panel

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Statistics on "Children's products in Italy"

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