Italy: distribution of people who buys toys and games 2017, by relationship

This statistic illustrates the results of a survey investigating the type of relatives which are more likely to purchase toys and games for a child in Italy in 2017. According to data, 49 percent of the mothers admitted that they were buys toys and games for their own child. In the second place, 27 percent of the responding mothers stated that grandparents were responsible for buying toys and games to their child.

Who buys toys and games to your child?

Share of respondents
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Release date

December 2017



Survey time period

July 2017

Number of respondents

400 respondents

Age group

average age 34 years

Special properties

mothers of children between 0 and 3 years of age

Method of interview

Online panel

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Statistics on "Children's products in Italy"

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