UK: gift card purchases by age 2016

This statistic displays the results of a survey on changes in consumer's purchase habits of digital and plastic gift cards compared to the previous year in the United Kingdom (UK) in 2016, broken down by age group. Among respondents, those aged between 21 and 35 years were most likely to have increased their purchases of digital cards year over year, with 60 percent admitting to have done so. In contrast, only 29 percent of 56 year olds and older said they bought more electronic gift cards in 2016 than in the previous year.

Did you purchase more gift cards this year than a year ago?*

Characteristic	Yes, more digital/electronic cards	Yes, more plastic cards	No
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Release date

March 2017

More information

Region

United Kingdom

Survey time period

2016**

Number of respondents

1,000 respondents

Age group

21 years and older

Supplementary notes

*The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
**The source does not specify the exact date of the survey.

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