Best known loyalty scheme providers in Germany

This statistic displays the result of a survey from April 2016 about the prominence of bonus program providers in Germany. To the question which five providers come to mind first, 77.6 percent of respondents answered that they were aware of the "Payback" loyalty scheme.
The question was part of a survey by Dr. Grieger & Cie. Marktforschung which can be found here.

If you think about bonus programs, which five providers come first to mind?*

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Release date

June 2016



Survey time period

April 2016

Number of respondents

1,515 respondents

Method of interview

Online survey

Supplementary notes

* Translated, the original German question was phrased as follows: "Wenn Sie an Bonusprogramme denken, welche fünf Anbieter fallen Ihnen da spontan ein?"
Multiple answers were possible.

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