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Global attitudes to environmentally friendly/socially minded personal care brands

Share of consumers willing to pay more for environmentally friendly/socially minded personal care brands worldwide in 2017, by generation

Global attitudes to environmentally friendly/socially minded personal care brands This statistic shows the share of global consumers willing to pay more for environmentally friendly/socially minded personal care brands in 2017, by generation. In 2017, almost three quarters of Generation Z respondents, 74 percent, were willing to pay more for products from personal care brands that were environmentally friendly/socially minded.
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Share of consumers willing to pay more for environmentally friendly/socially minded personal care brands worldwide in 2017, by generation

Share of respondents
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Share of respondents
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This statistic shows the share of global consumers willing to pay more for environmentally friendly/socially minded personal care brands in 2017, by generation. In 2017, almost three quarters of Generation Z respondents, 74 percent, were willing to pay more for products from personal care brands that were environmentally friendly/socially minded.
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