Global attitudes to environmentally friendly/socially minded personal care brands

This statistic shows the share of global consumers willing to pay more for environmentally friendly/socially minded personal care brands in 2017, by generation. In 2017, almost three quarters of Generation Z respondents, 74 percent, were willing to pay more for products from personal care brands that were environmentally friendly/socially minded.

Share of consumers willing to pay more for environmentally friendly/socially minded personal care brands worldwide in 2017, by generation

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Source

Release date

May 2017

Region

Worldwide

Survey time period

2017

Number of respondents

> 7,000

Special properties

Consumers living in the U.K., France, Japan, the U.S., Germany, India, and China

Supplementary notes

The source did not provide further methodology information.

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Statistics on "Revlon Inc."

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