Health foods market size in Japan FY 2018, by sales channel

The statistic depicts the shipment value of the health foods market in Japan in fiscal year 2018, broken down by sales channel. During the forecasted time period, mail order sales were supposed to become the main sales channel of health foods, reaching a market size of approximately 323 billion Japanese yen.

Shipment value of the health foods market in Japan in fiscal year 2018, by sales channel (in billion Japanese yen)*

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Release date

March 2018



Survey time period

fiscal year 2016; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

Health foods indicate functional foods in forms of tablet, capsule, powder, or bottled liquid.
Research targets were health food OEMs, sellers of health foods (health food manufacturers, general food manufacturers, and pharmaceutical manufacturers), health food organizations, and the authorities concerned.

1 Japanese yen equals 0.0094 U.S. dollars or 0.0077 euros as of March 2018.
Values have been rounded.

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Statistics on "Health and functional foods market in Japan"

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