Leading beverage brands in Taiwan 2022

Published by
Yihan Ma,
Sep 12, 2023
Taiwanese beverage brand Uni-President Jun-kissa remained the most chosen beverage brand in Taiwan in 2022, with 17 million Consumer Reach Points. In the same year, Coca-Cola recorded a CRP of 11 million and ranked second among all beverage brands in Taiwan.

Leading beverage brands among consumers in Taiwan in 2022, based on Consumer Reach Points (in millions)

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Sources

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Release date

June 2023

Region

Taiwan

Survey time period

November 2021 to October 2022

Special properties

across 53 markets covering 37,000 brands

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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Overview

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Food and beverages

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Major retail channels

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